UK Entrepreneur beats Hollywood Studios to Cinema.com

Leeds, England -14th February, 2000 - Steve Hill, Chairman and Managing Director of Easysoft, a leading provider of Data Access Middleware for building dynamic data driven web sites has acquired the internet domain name Cinema.com. He out bid major Hollywood Studios to acquire the prestigious domain name.

Steve Hill said:

"Cinema.com will be the definitive global portal to the world of Cinema and Film. It will be the most content-rich movie web site on the internet, appealing to everyone interested in the movies from the casual cinema go-er to the avid film fan. It will offer a personalized e-commerce service using the most sophisticated one-to-one marketing and collaborative filtering technologies providing a one-stop shop for everything related to film, videos, books, merchandise and memorabilia. More importantly, with the advent of digital cinema and broadband internet, Cinema.com will be perfectly placed for the pay-per-view delivery of movies over the internet directly into the home."

Steve Hill said:

"Easysoft's software products are used by application service providers to build the infrastructure for dynamic data driven web sites across all platforms including Windows and Linux. Easysoft supplies the technologies which enable companies to tie their internet systems to their back office irrespective of platform."

Note to editors:

About Easysoft:

Easysoft was established in 1993 by Steve Hill to provide data access middleware solutions based firmly on established industry standards. Easysoft products provide an open framework to which you can add your own business logic to create secure data access solutions which deliver consistent, blistering performance, irrespective of client technology, server or database. Easysoft products are used by thousands of corporate users in over 80 countries worldwide. Easysoft is currently a privately held company with the intentions of pursuing a public flotation.