Date: 12th October 2000
Representing a departure from previous policy -- in place at all of the major networks -- NBC has begun airing "advocacy ads" indirectly promoting school vouchers.
According to the online Inside magazine, the ads, from New York-based Campaign for America's Children, were previously rejected by ABC and CBS and a Fox spokesman has indicated that it is unlikely that his network will air them.
In reporting on NBC's decision, Inside observed that, since the GE-owned network continues to reject other advocacy ads, its acceptance of the school voucher spots "inevitably raises questions of preferential treatment."
Source: Studio Briefing