Date: 13th October 2000

$300 Short Attracts 2 Million Viewers

A three-minute film, 405 , produced for $300, has attracted more than two million viewers on iFilm's Web site
The film, made by Bruce Branit and Jeremy Hunt to display their creative skills in low-cost digital filmmaking, has brought the pair considerable notoriety. ""This is a preview into the future, when two filmmakers can put their film online and reach 2 million consumers without going through the studios or networks," iFilm CEO Kevin Wendle told USA Today. "And it was all from word of mouth."

Source: Studio Briefing