Date: 13th October 2000

Midler Wows Them In Debut

Ratings for the debut of Bette Midler's CBS sitcom Wednesday night were nothing short of divine.

The show earned the highest numbers CBS has tallied in the 8:00 p.m. half-hour on Wednesdays since 1995, and it beat Who Wants to Be a Millionaire in the adults 18-49 demo.

That success was particularly ironic given the fact that much of the show dealt with Midler's character doing battle with middle age and trying to relate to the hip-hop tastes of her teenaged daughter. Nevertheless, despite numerous recent reports of ratings erosion, Millionaire remained champ for the night, earning an average overall rating of 12.8 and a 19 share (Bette's overall was an 11.9/18).

The two shows crushed NBC's Titans, which dropped to a 6.6/10 from a 9.3/14 a week ago. Titans had been expected to capture the young, female vote (star Yasmine Bleeth is 32; Midler is 54) but ran behind Bette in all demos.

Meanwhile, Fox struck out with coverage of the National League Championship playoffs between the Mets and Cardinals, scoring only a 7.4/11.

Source: Studio Briefing



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