Date: 5th March 2008
Reese Witherspoon has launched a global United Nations campaign to end violence against women.
Avon is selling Women's Empowerment Bracelets online for $3 each to benefit UNIFEM. Witherspoon said, "Every purchase of the bracelet will help empower women - 100 percent of the profits will go directly to the Avon Empowerment Fund to support UNIFEM in their work to end violence against women. I hope to see this bracelet on the wrists of women all around the world as a sign of solidarity and hope that one day every woman will be empowered and live a life free from violence."
Source: Press Release