Date: 6th February 2007
Orange launches first ever red carpet programme at the Baftas
Orange today announced that for the first-time ever, an exclusive celebrity programme will be broadcast to both the Orange website and Orange mobile TV, live from the red carpet at the 2007 Orange British Academy Film Awards, hosted by glamorous TV presenter, Myleene Klass.
As the most star-studded event in the British film calendar, fans of fashion and celebrity will be able to watch all the red carpet action unfold, on www.orange.co.uk/redcarpet from 4.30pm on 11 February. In another technological first, Orange 3G mobile users can also watch all the fashion hits and misses live on their mobile phones, as the show will also be available on Orange mobile TV.
From jungle queen to fabulous fashion host, Myleene Klass has been confirmed as the Orange presenter who will take to the famous red carpet in a one-hour special, interviewing the stars hoping for Bafta glory.
Myleene Klass comments: “I’m so excited to be the first-ever host for Orange’s red carpet programme as there will definitely be a buzz coming live from the red carpet. As a fan of all the award season glamour and of the movies, I can’t wait to see what all the stars will be wearing and what they think about The Orange British Academy Film Awards”
In the weeks running up to the awards, Myleene will also be recording video diaries which can be viewed exclusively on orange.co.uk/bafta. Showing snippets of her busy work schedule, viewers will be able to watch Myleene jet from Switzerland to South Africa, before returning to England to take on the challenge of preparing for The Orange British Academy Film Awards.
Hattie Evans, Head of Film at Orange, commented: “We are always looking at ways of bringing the spirit and excitement of The Orange British Academy Film Awards to a wider audience. With the live red carpet programme on orange.co.uk and Orange mobile TV, our customers can get a real slice of the glamour and gossip wherever they are. “Myleene was certainly our first choice, and no doubt will add even more glamour to our red carpet programme !”
To view the live and exclusive red carpet coverage from Sunday at 4:30 pm, visit: www.orange.co.uk/redcarpet
Source: Press Release