Date: 29th September 2004
Brad Pitt and Johnny Depp have been crowned the kings of cool.
The movie heart-throbs topped a list of the hippest celebrities around.
British stars Jude Law and Keira Knightly also featured highly in the poll of people who are the definition of cool.
According to the survey The Streets make the hippest music, Kill Bill director Quentin Tarantino has produced the best cutting-edge films and Harry Potter author JK Rowling was named as the hippest author.
Those questioned for the poll reckoned model Jodie Marsh plus celebrity couple Jordan and Peter Andre are uncool.
The survey coincide with the launch of a new book called Cool Brandleaders.
Source: Press Release