Date: 27th September 2000

WWF Applies Full Nielsen At TNN

The World Wrestling Federation's move to Viacom's channel TNN (recently renamed The National Network) had a negligible effect on ratings, the channel said Tuesday.

WWF Raw Is War delivered 96 percent of the average rating that USA Network posted the previous week, it said. TNN's general manager, Diane Robina said in a company news release, "Clearly the viewers found WWF on TNN. This is our first step in rebuilding TNN into a well-branded entertainment network by featuring a staple of today's pop culture -- WWF."

The channel had previously been known as The Nashville Network and had focused on country music.

Source: Studio Briefing