Date: 21st September 2000

Ratings Rise For NBC's Olympics Coverage

NBC breathed somewhat easier Wednesday with word that the fifth day of its Olympics coverage scored a 17.9 rating and a 29 share during primetime, a 15 percent rise over the previous day and well above the 16.5 rating guaranteed to advertisers.

In fact, the results lifted the five-day average to a 16.6 -- "on par with where we wanted to be," NBC spokeswoman Cameron Blanchard told the New York Post. However, daytime and late-night ratings remained well below expectations, reportedly prompting the network to considered hastily increasing the number of commercials at least during those periods.

Meanwhile, Internet sites carrying real-time information about Olympics results are reportedly being overwhelmed.

Source: Studio Briefing