Date: 16th April 2001
Former BAYWATCH actress PAMELA ANDERSON is to star as the feminist campaigner GLORIA STEINEM - according to a mock poster from a pretest group.
The billboard, by a protest group called the GUERRILLA GIRLS, demands "Equality now!" The Guerrilla Girls last week (ends13APR01) stepped up their campaign to highlight the lack of women behind the cameras in the film business.
The poster stunt - which also claims CATHERINE ZETA JONES will be playing a veteran politician - follows the extensive plastering of stickers across Los Angeles and New York complaining at the scarcity of female directors, producers, cinematographers and screenwriters.
According to the stickers, no woman has ever won an Oscar for feature film direction, cinematography or sound, and 94 per cent of the writing awards have gone to men.
The mock film poster for THE BIRTH OF FEMINISM shows Anderson, HALLE BERRY and Zeta-Jones in bikinis with the slogan, "They made women's rights look good. Really good!" (MCM/WNBGU)