Date: 26th February 2001

XFL Thrown For Another Loss


Saturday night's XFL contest between the New York/New Jersey Hitmen and the Chicago Enforcers looked more like a mob massacre as it drew a deadly 2.9 rating and a 5 share, according to Nielsen overnights. The figures represented a 24-percent drop from the previous week and a 72-percent drop from the XFL kickoff telecast on Feb. 3. Advertisers have been guaranteed an average 4.5 rating, and Saturday night's game saw some sponsors receiving free "make goods" for the first time. Analysts noted that if the XFL series had been a new sitcom it would have been canceled by now. Saturday night's telecast was the fourth of 12 contests scheduled for the season.

Source: Studio Briefing