Date: 31st January 2001

Tivo In Deal With Advertiser

Hoping to dispel criticism that its primary raison d'čtre is to allow viewers to skip commercials, personal video recorder marketer TiVo said Tuesday that it has signed a deal with Miller Brewing Co. to develop interactive advertising for the beer maker. In a statement, TiVo's program director, Stacy Jolna, said: "TiVo is committed to working closely with innovative advertisers." Under the one-year deal, Miller will get a seat on TiVo's advertising board.

Source: Studio Briefing