Date: 7th September 2000
The ABC Television Network on Wednesday unveiled a new division, ABC Unlimited, that will sell advertising across all of Disney's media outlets, including the TV network, local TV and radio stations, the Radio Disney network, Disney Adventures magazine, ESPN, Disney.com, and even the ABC Jumbotron sign in Times Square. In a statement, Alex Wallau, president of ABC-TV, indicated that such cross selling was intended to offer an alternative to traditional cost-per-thousand marketing. Analysts noted that the unit appears similar to Viacom's CBS Plus.
Source: Studio Briefing