Date: 25th January 2001

The Scramble Over Super Thursday

CBS insiders are privately expressing doubt that Survivor II will beat NBC's Friends when the reality show debuts on Thursday nights beginning next week -- even while NBC insiders are forecasting a CBS win, the New York Daily News reported today (Thursday) without naming its sources. CBS insiders told the newspaper that the decision to air Survivor on Thursday was reached after executives agreed that it would be more lucrative to finish second on Thursday when studios are buying ads to promote their weekend fare than to come in first on a different night. (The newspaper said that, according to a recent Internet poll, 70 percent of respondents plan to watch Friends rather than Survivor.)

Source: Studio Briefing