Date: 12th January 2001
Today's (Friday) Toronto Star offers a review of the trailer for the Lord of the Rings first episode, the Fellowship of the Ring, which begins screening tonight. Critic Peter Howell notes that the trailer lasts a scant one minute and 46 seconds. The first half, he writes, is "more teaser than crowd pleaser," but the second half "is so exciting it could easily become hobbit-forming. The camera whizzes past scenes guaranteed to rock the multiplex, including a fight with warriors clad in that trendy green that everybody is wearing these days. There's a close-up of a fearsome King Lear type ... who has a pained expression like that of any theater owner who doesn't get to show this money-maker next December."
Source: Studio Briefing