Date: 11th January 2001

So How Well Will Tiger Perform?

In today's (Thursday) Weekly Variety, media analyst Dave Davis of the investment bank Houlihan, Lokey, Howard & Zukin, comments regarding Crouching Tiger: "One of the hardest things to predict is whether a limited-release film will ever find a wide audience. ... Crouching Tiger, with all of the buzz it's got going right now, has a real shot of crossing over into wide acceptance." Davis forecast a domestic gross upward of $35 million for the movie, a figure far more conservative than the studio's estimate. He points to the film's greatest limitation -- its Mandarin dialogue. "Subtitled films historically have had limited audience reach," Davis said, "but this film has the potential to move beyond that impediment."

Source: Studio Briefing