Date: 9th January 2001

Disney's Spanish Soundtrack Flops

Disney's effort to lure more Spanish-speaking moviegoers to theaters by providing a Spanish soundtrack for its latest animated feature The Emperor's New Groove has turned out to be a major misjudgment of the Hispanic market, the Los Angeles Times indicated today (Tuesday). At multiplexes in Latino areas of Los Angeles where the movie was offered in both English and Spanish versions, fewer than one-fifth watched the one dubbed in Spanish, the newspaper said. The dubbed version has now been withdrawn entirely from most theaters, with a few showing it at selected times. "We started out dedicating a screen for an entire week -- and a holiday week, so we made a pretty big commitment," AMC spokesman Rick King told the Times. "We subsequently scaled back due to lack of demand."

Source: Studio Briefing



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