Date: 8th January 2001

Viacom Gives Up Plans To Rebrand UPN

UPN has abandoned plans to change its name to The Paramount Network, officials of the network told reporters attending the TV Critics Winter Press Tour in Pasadena, CA Friday. After Viacom purchased Chris Craft's stake in the network, UPN said it would rebrand itself in January, 2001. Last July, executives also unveiled a new logo that included Paramount's mountain image.

"UPN to me always felt like an awkward name," network chief Dean Valentine told reporters at the time. But Valentine said Friday that the network will continue to hold onto its name for the time being.

Source: Studio Briefing