Date: 2nd January 2001
CBS has fewer than ten 30-second Super Bowl spots still available for the Jan. 28 telecast, each of them priced at about $2.5 million, according to Advertising Age.
The trade paper observed that only two dot-com businesses will be advertising during the game this year, against 17 last year. The two are Monster.com and Hotjobs.com, who bought spots in 1999 and 1998 as well. The E-Trade Group, another Internet company, is sponsoring the half-time show, as it did a year ago.
Source: Studio Briefing