Date: 6th November 2000

Evening The Playing Field?

In an interview with today's (Monday) Hollywood Reporter, Viacom chairman Sumner Redstone took note of Johnson's repeated assertions that advertisers pay black media as much as 50 percent below what they pay other media for print and spot buys. "We don't think that's right," Redstone told The Reporter. "That shouldn't exist. That should change, and rest assured, we will try to change it."

Source: Studio Briefing