Date: 31st October 2000

Ad-Free BBC To Sell Ads On Internet Site?

The BBC is considering selling advertising on its primary Internet service, BBC Online, something that would likely generate a storm of controversy in Britain, the London Financial Times reported today (Tuesday). In an interview with the newspaper, BBC Director General Greg Dyke said that the public radio and TV corporation would not place ads on its news and education pages, its most popular offerings. "There are commercial opportunities," Dyke said, "but how big they are and how much they are worth -- that is what we are looking at."

Source: Studio Briefing