Burger King has become the latest advertiser to yank its ads from the UPN show WWF Smackdown. As reported by today's (Monday) New York Post, the fast-food chain declined to give a reason for its decision, saying only: "Burger King Corp. routinely alternates its media mix to effectively communicate with our consumers and to maximize our target reach. ... It is not our policy to divulge specific media tactics due to the highly competitive nature of our business."

Source: Studio Briefing