Date: 25th October 2000

Seinfeld Ice Cream Created By Ben & Jerry's

Seinfeld continues to thrive at Ben & Jerry's, the New York Post indicated today (Wednesday), noting that the ice cream purveyors will offer a new flavor called Festivus for the holidays that includes gingerbread among the ingredients. (Festivus was the combined celebration that Seinfeld character George Costanza's father invented to replace Christmas, Hanukkah and Kwanzaa.) The new flavor is being promoted with the tagline: "Let's put the fun in dysfunction."

Source: Studio Briefing