The theatre at which I watched the pre-release, “for the fans” screening of this candy-colored, pseudo-documentary whatsit was less than one-quarter full. I'd fully expected legions of screaming tweens and harried moms, all grappling for a better, more 3-D view of the slyly dorky princess of candy-pop anthemics. Still, the fact that there wasn't a bobble-headed, ADHD gum-snapper kicking the back of my seat to the beat of Perry's be-all-you-can-be track, "Firework," meant I could focus on the movie – which isn't so much a movie as a canny, inoffensive slice of brand management and marketing. And as such, it's not half bad.
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