Sherlock Holmes: A Game of Shadows : Urban Camouflage Challenge


Available on Blu-ray™, DVD and digital download 14th May

To celebrate the release of Sherlock Holmes: A Game of Shadows on Blu-ray Triple play, DVD and digital download 14th May, the nation’s sleuthing skills were put to the test yet again today with the Urban Camouflage Challenge.

Budding detectives were asked to solve three conundrums which appeared on Stephen Fry’s Twitter feed, Play’s Facebook page and IGN UK’s Twitter feed, leading them to a secret location in a major UK city, where they would have the chance to win a brand new iPad.

The three conundrums that appeared on Friday revealed the location to be the statue of a foot across from The Conan Doyle pub in Edinburgh. The conundrums which led players to this location were:

1. For riddle two I’ll speak to you, In language less Enochian. Dressed black as slate, I lie in wait, Near statue most Sherlockian.

2. Here in the north, beside the firth, where tattooed soldiers stand. Two Arthurs here: one bold and sheer, the other’s in the Strand.

3. Refuse output - the game’s afoot and now the foot’s the game. But don’t go far, I’m near the bar, that bears my writer’s name.

Urban Camouflage ChallengeThe first person to get to the location and utter the winning words “My curse is I see everything” was 21 year old Edinburgh University student, Will Males. When he arrived at The Conan Doyle Pub, a Sherlock Holmes inspired artist was utilising his legendary camouflage abilities to blend into his surroundings, concealed as a pile of bin bags next to the statue, just across from the pub.

Will said: “I’m very happy to have won! Living near The Conan Doyle pub during term time certainly helped!”

Will is studying Linguistics at Edinburgh University, which perhaps explains how he deciphered the conundrums so quickly!

There’s still one more chance to play the Urban Camouflage Challenge. For full details on how to play visit

Urban Camouflage partners:

Conundrum 1: Stephen Fry - @stephenfry - who plays Mycroft in Sherlock Holmes: A Game Of Shadows, will tweet part one of the conundrum pre 11am on each day*

Conundrum 2:’s Facebook page will post part two at 11.30am*

Conundrum 3: IGN UK’s Twitter account @IGNUK will tweet the third and final part at 12pm*

Put your sleuthing skills to the test and play the Urban Camouflage Challenge!

Remaining dates to play:
Monday 14th May

Official UK Facebook:

Official UK Twitter:

Official site:


Around the globe, headlines break the news: a scandal takes down an Indian cotton tycoon; a Chinese opium trader dies of an apparent overdose; bombings in Strasbourg and Vienna; the death of an American steel magnate... no one sees the connective thread between these seemingly random events—no one, that is, except the great Sherlock Holmes, who has discerned a deliberate web of death and destruction. At its center sits a singularly sinister spider: Moriarty.

Holmes’ investigation into Moriarty’s plot becomes more dangerous as it leads him and Watson out of London to France, Germany and finally Switzerland. But the cunning Moriarty is always one step ahead, and moving perilously close to completing his ominous plan. If he succeeds, it will not only bring him immense wealth and power but alter the course of history.


Sherlock Holmes: A Game of Shadows Blu-ray Triple Play contains the following special features:

· Maximum Movie Mode: Inside the Mind of Sherlock Holmes - Hosted by Robert Downey, Jr. (TRT: 130:00) Including:

o Sherlock Holmes and Dr. Watson: A Perfect Chemistry

o Holmes Without Borders

o Moriarty's Master Plan Unleashed

o Holmes-a-vision on Steroids

o Sherlock Holmes: Under the Gypsy Spell

o Meet Mycroft Holmes

o Guy Ritchie's Well-Oiled Machine

Sherlock Holmes: A Game of Shadows DVD contains the following special features:

Focus Points:

· Sherlock Holmes and Dr. Watson: A Perfect Chemistry

· Moriarty's Master Plan Unleashed

· Holmes-a-vision on Steroids

All disc copies include an UltraViolet Digital Copy. UltraViolet allows consumers to instantly stream and download the film from a digital cloud to compatible devices, including computers, tablets and smartphones.*

Also available is the free “Sherlock Holmes: A Game of Shadows” Movie App for IOS 4.2 or higher compatible iPads.


Release date: 14th May 2012

Running time: 129 minutes

Cert: 12

RRP: £19.99 (DVD) £26.99 (Blu-ray Triple Play)