Overwhelmingly positive word of mouth can be a double-edged sword for a filmmaker. Although effusive praise builds anticipation, it can also elevate expectations to levels that cannot possibly be met. This is why some viewers who see a movie after it has won a Best Picture Oscar emerge disappointed. It also explains why some late-comers to Borat may find it to be less hilarious than expected. Don't misunderstand: Borat is a funny movie, and well worth the price of admission regardless of whether your comedy tastes run to low-brow, scatological humor or more subtle politically tinged satire. However, it's hard for any movie to live up to the hype when it's being billed as "the funniest of all-time."
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