McG has directed almost 50 music videos for a diverse group of artists including Mase, Barenaked Ladies, Korn, Everclear, The Offspring, Wyclef Jean, Fastball, Spacehog, Sublime, Cypress Hill, Smashmouth and Sugar Ray. In 1997, he received Billboards Pop Video of the Year Award for Smashmouths "Walking on the Sun" and Pop Video of the Year Award from the Music Video Production Association for Sugar Rays "Fly," a song which he also co-wrote. In 1999, McG received the First Place Honor at the London International Film Festival for his Gap Country Spot featuring khaki-wearing dancers. In addition, he has directed longform documentaries for Korn and Sugar Ray and commercial spots for Major League Baseball and the Coca-Cola Company.
Born in Kalmazoo, Michigan, McG grew up in Newport Beach, California. He attended the University of California-Irvine, graduating with a Bachelors Degree in Psychology. In 1993, he formed the record label G Recordings, and subsequently signed Sugar Ray.