Date: 16th August 2016

Suicide Squad keeps grip on North American box office.


Suicide Squad (2016) has overpowered a talking sausage and a mystical dragon to keep its place at the top of the North American box office rankings.

The riotous blockbuster, which follows a gang of supervillains from the DC comic stable, took an estimated $43.8m (£33.9m) between Friday and Sunday.

That was 67% down on last weekend's opening numbers.
But it was enough to put it above two new releases - R-rated comedy Sausage Party (2016) and family fantasy Pete's Dragon (2016).

Sausage Party, an adult animation in which Seth Rogen, Kristen Wiig and Jonah Hill give voice to foul-mouthed food products, raked in an estimated $33.6m (£26m).

That represented a "big win" in light of its $19m (£14.7m) production budget, according to Josh Greenstein, president of worldwide marketing and distribution for film studio Sony.

"What is phenomenal about this result is it shows if you take risks and are high-quality and original in this marketplace, it can pay off big time," he told the AP news agency.

Source: Press Release