Date: 18th April 2011
London 18th April 2011….The Harry Potter UK Page on Facebook has secured its one millionth fan, smashing Facebook’s record for largest film fan page in the UK around the Blu-ray™ and DVD release of Harry Potter and The Deathly Hallows™ - Part 1, released on Monday 11th April.
Fans of the biggest franchise in film history have enthusiastically 'Liked', 'Commented' and 'Shared' to ensure that the Harry Potter UK Page on Facebook secured a place in the social media record books, beating the record previously held for a UK film page by Toy Story 3.
With Harry Potter and the Deathly Hallows™ - Part 1 now available on Blu-Ray and DVD there is also the opportunity to watch a sneak peek of Harry Potter and the Deathly Hallows™ - Part 2 on Video on Demand via Sky Box Office, FilmFlex in Virgin Media’s Movies on Demand and BT Vision services
Warner Home Video worked closely with Think Jam, a leading social media, PR and creative agency, on the creation and management of the Harry Potter UK Page on Facebook to engage, inform and entertain the growing Harry Potter fan community with exclusive trailers, stills, interviews and updates. This exciting initiative was launched for the theatrical release of Harry Potter and the Deathly Hallows™ - Part 1 in November 2010 and will continue through the theatrical and home entertainment releases of Harry Potter and the Deathly Hallows™ – Part 2.
The Harry Potter UK Page on Facebook can be found at www.facebook.com/HarryPotterUK
Source: Press Release