Date: 1st March 2001

Disney and Coca-Cola To Team Up


Disney and Coca-Cola announced an alliance Wednesday under which Coke's Minute Maid juices and punches will be marketed under the Disney brand and prominently feature Disney characters on the packaging. Under the deal, the products, bearing such names as Mickey's X-treme Coolers and Pooh's 100 Acre Wood Apple-Berry Juice, will be jointly promoted in the U.S. beginning this year, with an international rollout set for 2002.

Source: Studio Briefing