XFL advertisers, who have not been delivered the minimum audience they had been promised, will receive "make goods," XFL president Basil DeVito Jr. has promised. (The term "make goods" was not used by DeVito, although it is a common term used in the industry.)

In a statement, DeVito said: "We are working proactively with our advertisers to live up to our guarantees. We are providing them with commercials to deliver the audience which we promised in advance." He also insisted that "every advertiser with the exception of one has been satisfied" with the telecasts. The exception, presumably, is Honda, which has pulled its ads from the telecasts.

Source: Studio Briefing