There was a time, long before cable and VCRs, when live local news was one of the biggest commodities television stations had to sell. During this era, news anchors were judged far less by their journalistic skills than by their ability to convey trustworthiness. After all, we invited these men into our homes every evening, and believed every word they spoke. What we perhaps did not recognize was that these men were often petty and egotistical, and their sole redeeming qualities were that they could look good on camera and read flawlessly from a teleprompter. Such a man was Ron Burgundy (Will Ferrell), the immensely popular anchor of San Diego's Channel 4 evening news.
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